Selected art from Squid Game Unleashed. Credit to the Squid Game Unleashed art teams, internal and external, and PETROL Advertising. I was the Art Director for the project; see below for more on how I guide teams and communicate artistic vision.
Squid Game Unleashed was developed in 18 months and reached #1 Action Game in over 100 countries, with 30M downloads worldwide.
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Art Direction
Art Direction is ultimately about communicating a vision. For Squid Game Unleashed, I maintained two tracks of style guide. One was a high level view that I used to gain alignment with stakeholders, executives, and the team at large. The other was a functional guide for the internal and external art teams and was full of the details needed to produce the art and maintain cohesion. Examples of both below, full guides available on request.
Excerpts from our high level style document:
When gaining alignment, I avoid subjective statements and speak objectively about why we are pursuing a direction.
Range finders help define where a project would sit in the marketplace. It's helpful to provide references when they are applicable.
Excerpts from our functional style guide:
This document was used with both internal and external art teams to guide production of the art.
